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1951 Wheaties
Photo Premiums
1951 Wheaties Photo Premiums

1952 Berk Ross Jackie Robinson Baseball Card

Mickey Mantle Endorsed Mattress ad

1934 Butterfinger
Premium Photo
1934 Butterfinger Premium Photo

 KeyMan Collectibles  NEWSLETTER January 2019  
Every Picture Tells a story: Premium Photos and
 Steven KeyMan
Steven KeyMan
  Rare Issues - By Steven KeyMan
Founder of Keymancollectibles.com, and a long time collector, Steven KeyMan has more than 30 years of experience in researching, and cataloging information on Baseball Memorabilia. Researching his own personal collection, and helping others find information on their collectibles, the website grew into the largest online resource for baseball memorabilia
 

   Ask Steven: Direct your questions or feedback, about Baseball Memorabilia to Steven KeyMan Steve@keymancollectibles.com You can also Send KeyMan pictures of your personal Memorabilia Display, and get your own Free  Collectors Showcase Room featured on the website..   
 
    Premium photos picturing baseball players have been offered by companies to promote their products for many years. The facsimile signatures were advertised as being autographed by our favorite players! Some photographs were issued to test the market and like the premiums became highly sought after by collectors today.

The 1934 Butterfinger premium photos (R310) consists of 66 players and were made available in 1934, by redeeming coupons from Butterfinger candy products. The 7 3/4" x 9 1/2" black & white photos feature a facsimile signature of the player. The photos were printed on poor quality newspaper like paper, and are commonly found with light wrinkling, creasing, or tearing and with loss of paper from "chipped." The photos were also made with heavy cardboard, that features a Butterfinger advertising with Red printing that reads: "FREE baseball Picture with 5¢ Butterfinger" with a picture of a Butterfinger candy bar, to the right. These advertising photos are valued at 4 times the paper photos.

The "Diamond Stars Gum" photo premiums were issued in two sets of different sizes in 1939, by the Goudey Gum Company. Designated by the American Card Catalog as R303-A, the first set of 48, each measure 4"x6-3/16". The photos were printed in brown sepia-tone, and features a facsimile autograph. The back contains drawings that illustrate various baseball tips. The second set of 24, given the designation R303-B, is identical in format to the "A" issue but measures 4-3/4" x 7-1/4." These premium photos can be found in both black & white and sepia toned, with backs printed in brown.

This extremely rare and previously un-cataloged "Babe Ruth premium photo" can be connected to Ruth's nation-wide American Legion Junior Baseball tour In 1947. The Ford Motor Company sponsored the tournament while dealers supplied uniforms for local teams. Babe Ruth was signed on as a consultant and director of operations.

 Despite being diagnosed with cancer Ruth traveled more than 40,000 miles for personal appearances in promoting junior Legion ball. His illness forced him to make an occasional stop to the hospital in between cities, where he would speak to the young ballplayers at luncheons.


  In 1951 after a 10 year absence in issuing baseball cards, the General Mills Corporation was planning on issuing baseball cards once again. A set of 9 (baseball) Photographs measuring 5" x 7" were test marketed and issued as a "test issue set," in a sample market to determine public popularity.

 However, after only a few weeks in production, the set was pulled from the market because General Mills was not able to come to terms with two of its players, Cleveland Indians outfielder Al Rosen and a brash young 20-year old New York Yankee rookie, named Mickey Mantle.


Berk Ross was a photographer who took sports photos in the 1940's and '50s, and who produced two sets of baseball cards issued in 1951 and 1952. The 72 card sets were called "Hit Parade of Champions." Ross was believed to be the "official photographer" for the Bowman sets between 1948 and 1950. The 1951 and 1952 Hit Parade of Champions baseball cards included some of the same photography used for the Bowman cards.

A small number of photographs used to produced the cards have surfaced into the hobby over the years. A few, like the Jackie Robinson Berk Ross photograph features a white facsimile autograph, as it appears on the card. Other such photographs to surface include; Joe DiMaggio, Pee Wee Reese, and Duke Snider. There is no evidence indicating that these photos were used in any promotion or sold in the retail market.

Previously un-cataloged, this newly discovered Mickey Mantle premium photograph can now be attributed to a Grand Slam Mattress promotion. In 1965 Mickey Mantle endorsed a line of Grand Slam bed sets, witch included the King Koll, Southern Cross, and Eclipse, mattress brands.

 The "Free autographed picture of Mickey Mantle" was made available by just asking, at a furniture store that carried the grand Slam line of bedding. A Mickey Mantle Louisville Slugger, Little League baseball bat was also given away with the purchase of a Bunkie, or Twin bed mattress & box spring set. The premium photo features a Mickey Mantle facsimile autograph
 
 
 
 
 
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