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Whether
you know it or not most of us now or in the past have collected
Advertising.
Baseball Cards. It all began with the images of baseball players on cards sold with tobacco products in the 1880s through WWII
when the baseball card industry took on a life of its own with the increasing popularity of the cards as collectibles.
As Baseball became more popular tobacco advertisers sought after the endorsements
of Baseball players to help sell their products in printed ads. Other
industries soon jumped on the band wagon using Ballplayers to help sell
everything from Beer to cereal. Ballplayers whom most at the time had to
work other jobs welcomed the extra earnings. In doing so advertising
not only recorded American history, as well as baseball history but gave
us a reference for dating our vintage Baseball memorabilia.
Most sporting
Goods companies did not keep records of what year they issued Gloves,
and Bats. After all they weren't selling collectibles, they were selling
baseball equipment. But by getting Babe Ruth to endorse a baseball
glove, and advertising it in a magazine we now have a way of dating the
glove that you found in your Grandfathers attic.
 The
old advertisements had character, capturing the Look, and lifestyle, of
the era the ad came out. Smoking cigarettes wasn't thought of as a
health risk back then, it was cool. An era when sports figures commonly advertised for tobacco products. I can't even imagine Derek Jeter pushing Nicotine for Marlboro.
In a 1940
advertising featuring three Sports hero's
that led the majors in 1939; Joe DiMaggio in Batting, "Bucky" Waters in Wins, and
George Case who led the Majors in Stolen Bases indorsed smoking cigarettes. How Many Stolen bases would he have had if he didn't smoke? Hmmm
How
cool was it eating cereal and seeing your favorite baseball player
pictured right on the box, eating the same cereal as you? Don't you remember? Reading the box
was part of eating the cereal. Mickey
Mantle pouring Karo Syrup on his pancakes. It's got to be
good.
Talking about cool. How about owning the same baseball glove Mickey
Mantle is wearing, and pointing to in the
ad.
Vintage
Advertising is informative. You can learn a lot from these advertisings too. As quoted
from a 1967 Armour Franks Advertisement appearing in Life Magazine.
"Why just one Armour Star Frank gave Mickey Mantle the food energy
for 6 Home Runs!" That means he ate a little more than 89 Hot Dogs
in his career. Hey. If he ate another 30 hot dogs he would have caught
the Babe.
Beer advertisements
are very popular among collectors. You didn't listen to the ball game on
the radio in the 40's, or watch a game on T.V. in the 60's without having a
Ball Game "brought
to you by" a beer company. Beer advertisements come in many forms. The
most popular being schedules, and team posters that hung in bars.
If
you have a Vintage Mickey Mantle Glove it would look great
displayed with the original advertising.
Collect Advertising
just to  use
as a reference for dating memorabilia or collect just for the fun
of it. You can grab a vintage magazine ad for about $10.00 to $15.00
Frame it, and it's a piece of Art. Advertising is a great
inexpensive way of collecting Baseball memorabilia
Click
here to see more great advertising pieces.
SEND FEEDBACK TO:: Steve@KeyManCollectibles.com
KeyManCollectibles
Newsletter #1 What It Worth?
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KeyManCollectibles Newsletter #3 Fake
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#4 Collecting Vintage Baseball Memorabilia Advertising
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